Ethical Marketing and Tobacco Advertising Essay

Ethical Marketing and Tobacco Advertising - Essay Example Because of their powerful role in the society, governments and the legislatures of different nations and states impose rules and regulations to ensure that such power is not used wrongfully. Moroever, there is a growing demand on businesses to maintain higher ethical standards in all of their practises (Lantos 2001). The tobacco industry provides a classic setting to study the ethicality of marketing practices in general (Sundaram & Mitra 2007). This is especially that it is believed that â€Å"the cigarette is the only legally available product in the United States that when used as directed, will kill the user and injure others (Snell 2005). The future of the tobacco industry depends on maintaining current users and recruiting new users to replace older smokers who quit or die from tobacco-related diseases (Kreslake, et al,2008, p.1685). As such, every day in the United States, the tobacco industry spends almost $42 million on advertisements and promotions, and between 2002 and 2003 the industry increased its spending by $2.7 billion (Facts A La Carte 2007). The usual way of the government to effectively reduce the use of tobacco products is to ban smoking in restaurants and impose higher taxes on tobacco products (Doohee et al 2004). This paper will explain the basic ethics in marketing based on the related literature gathered and the current marketing strategies of the tobacco industry and a brief evaluation on the two sides of their ideas. For George Brenkert (2008), marketing a product is not about obtaining profit. For him marketing is a moral activity embodying central ethical values and principles. Marketers are expected to have limited but positive sympathies toward others (Robin and Reidenbach 1993). In Brenkert’s book Marketing Ethics, he addressed in a clear and pragmatic manner the ethical questions, misunderstandings, and challenges that marketing raises. He tried to confront standard marketing views and offered

Proper essay form, with supporting argument, facts, and examples

Proper form, with supporting argument, facts, and examples - Essay Example , Auguste Comte (1798-1857), developed a form of scientific rationalism which stated that science is the highest form of knowledge that will inevitably lead to progress in humans. His argument was that positive or scientific knowledge is the highest stage of human development which would allow humans to discover the laws of human behaviour and be able to use them in improving the society. On the other hand, Romanticism rejected most of these ideologies by the positivists. They recognized the fact that humans have limits to reason and comprehend the reality and also rejected the artistic style called classicism. Instead, they explored the mysterious, strange, satanic, and exotic aspects of the human nature by incorporating it into myths and folk music. Their ideologies appealed to the liberals on the basis of rejecting an established order and emphasis on individual liberty, and conservatives on the basis of societal importance in religion. Liberalism held its ideology on the principle of economic, social, and political freedom. In particular, the liberals had three main aims: to establish and protect civil liberties; worked to achieve the right to vote to the middle class, and to promote free trade. They drew most of their support from merchants, manufacturers, ad middle-class professionals in urban areas. This ideology became prominent during the French revolution especially after the Congress of Vienna. It became a major force in France between the years 1830 and 1848, resulting in the overthrowing of the Bourbons who were replaced by Louis Philippe and attainment of republic status by France in 1848. In Britain, liberalism led to several reforms including the repeal of the Corn Laws in 1846 and also the Reform Bill of 1832. Another ideology that appeared during the French Revolution is Nationalism. This ideology held that nationalities had a right to identify and be attached to their nation. It aimed at establishing nation-states with people that shared the